Privacy Statement
Last Updated: [12/29/2023]
Privacy Statement
This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information in connection with the YowantTV service.
Collection of Information
We receive and store information about you such as:
Information you provide to us: We collect information you provide to us which includes:
your name, email address, address or postal code, payment method(s), telephone number, and other identifiers you might use (such as an in-game name). This will include gender and date of birth if you join an ad supported subscription plan. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
oinformation when you choose to provide ratings, taste preferences, account settings (including preferences set in the “Account” section of our website), or otherwise provide information to us through our service or elsewhere.
Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other YowantTV capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices). This information includes:
oyour activity on the YowantTV service, such as title selections, shows you have watched, ads viewed (if applicable), search queries, and activity in YowantTV games;
oyour interactions with our emails and texts, and with our messages through push and online messaging channels;
odetails of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
odevice IDs or other unique identifiers, including for your network devices (such as your router), and devices that are YowantTV capable on your network;
oresettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the “Cookies and Internet Advertising” section below for more information);
odevice and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
oinformation collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our “Cookies and Internet Advertising” section for more details.)
Use of Information
We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to provide, analyze, administer, enhance and select ads in connection with our ad supported subscription plans, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
provide you with customized and personalized viewing recommendations for movies, TV shows, and games we think will be of interest to you (collectively “content”);
determine your general geographic location (such as your city, state/province, and postal code);
provide localized content;
determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
help us quickly and efficiently respond to inquiries and requests;
coordinate with Partners on making the YowantTV service available to members and providing information to non members about the availability of the YowantTV service, based on the specific relationship you have with the Partner;
secure our systems, prevent fraud and help us protect the security of YowantTV accounts;
prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which YowantTV signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content or ad selection, recommendation algorithms and delivery;
communicate with you concerning our service so that we can send you news about YowantTV, details about new features and content available on YowantTV, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the “Your Choices” section of this Privacy Statement to learn how to set or change your communications preferences.
Our content recommendations system strives to predict what you will be in the mood to watch when you log in. However, our content recommendations system does not infer or attach socio-demographic information (like gender or race) to you. We have a Help article that explains how our content recommendations system works – spoilers: the biggest driver of these recommendations is what you actually choose to watch through our service.
Your Choices
Email and Text Messages.If you no longer want to receive certain communications from us via email or text message, simply access the “Communications Settings” option in the “Account” section of our website and uncheck those items to unsubscribe. Alternatively, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.
Push Notifications.You can choose to receive mobile push notifications from YowantTV. On some device operating systems, you will be automatically enrolled in the notifications. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device’s settings functionality to turn them off. We also offer push notifications on certain web browsers. If you agree to receive those notifications and subsequently decide you no longer wish to receive these notifications, you can use your browser’s settings to turn them off.
Matched Identifier Communications from YowantTV. Some third party sites and apps allow us to reach our users with online promotions about our titles and services by sending a privacy protective identifier to the third party. A privacy protective identifier means we convert the original information (such as an email address or phone number) into a value to keep the original information from being revealed. The third party compares the privacy protective identifier to identifiers in its database and there will be a match only if you have used the same identifier (such as an email address) with YowantTV and the third party. If there is a match, YowantTV can then choose whether or not to send a given promotional communication to you on that third party site or app, and can optimize and better measure the effectiveness of online advertising. You can opt out in the “Marketing Communications” section of the “Account” section of our website.
Behavioral Advertising.Behavioral advertisements are those that are selected based on your use and/or interactions with various unaffiliated third party apps or websites across the Internet (behavioral advertising). YowantTV can advertise its services using behavioral advertising, and if you are using a browser, then certain cookies and web beacons can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests. For your choices about behavioral ads from YowantTV, please see the “Cookies and Internet Advertising” section (below).
YowantTV Ad Supported Subscription Plan – Behavioral Advertising.If you subscribe to an ad supported subscription plan, we can present you with advertisements, including ones selected using behavioral advertising information. If you do not wish to be presented with behavioral advertisements as part of your participation in an ad supported subscription plan, you can opt out by:
selecting the appropriate profile; and
choosing the “Behavioral Advertising” section in the “Account” section of our website When you choose to opt out of receiving behavioral ads, you will still see ads, but they will not be selected using behavioral advertising information. Opting out will not limit our collection of information, but will influence how we use such information.
An option to opt out will not be provided in a Kids profile, because we do not engage in behavioral advertising on Kids profiles.
To exercise choice around cookies or resettable device IDs being collected or for any purposes outside of behavioral advertising in our ad supported subscription plan, please utilize the tools in the Cookies and Internet Advertising section below.
Cookies and Internet Advertising
We and our Service Providers use cookies and other technologies (such as web beacons), as well as resettable device identifiers, for various reasons. We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do and your choices regarding their use.
Cookies and similar technologies, web beacons, and resettable device identifiers
Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. We use other technologies such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of data on your device. Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of web beacons associated with those cookies.
If you use the YowantTV app on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers (also known as advertising identifiers) are similar to cookies and are found on many mobile devices and tablets (for example, the “Identifier for Advertisers” (or IDFA) on Apple iOS devices and the “Google Advertising ID” on Android devices), and certain streaming media devices. Like cookies, resettable device identifiers are used to make online advertising more relevant and for analytics and optimization purposes.
Why does YowantTV use these technologies?
We use these types of technologies for various reasons, like making it easy to access our services by remembering you when you return; to provide, analyze, understand and enhance the use of our services; to enforce our terms, prevent fraud; to improve site performance, monitor visitor traffic and actions on our site; and to deliver and tailor our marketing or advertising, and to understand interactions with our emails, marketing, and online ads on third party sites. We may also use these technologies to support the operation of our ad supported subscription plans.
To help you better understand how we use cookies and resettable device identifiers, please see the information below:
Essential cookies:These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.
Performance and functionality cookies:These cookies help us to customize and enhance your online experience with YowantTV. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors’ use of the YowantTV service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.
Advertising cookies and resettable device identifiers:hese cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you.
When we advertise our services on other websites or apps, some of the websites and apps where we advertise, as well as advertising technology companies that we use to purchase, deliver, optimize, and/or measure our advertisements (collectively “Advertising Partners”), may receive information from us as part of our campaign targeting, measurement, and optimization (e.g., steps completed in sign-up and site visit or app open/install information). Common uses of this type of information are to judge the effectiveness of and optimize ad campaigns, by allowing Advertising Partners to see when someone who saw an ad later signed up for our service. Another common use is to make sure we do not serve ads trying to get individuals to sign up for the YowantTV service if they are already a YowantTV user. YowantTV uses contractual and technical measures designed to prevent Advertising Partners from accessing information regarding specific title selections you make, URLs you land on, or shows you have watched on our service. We do not share information about title selections or your shows you have watched on our service.
In connection with our ad supported subscription plans, YowantTV, our Ad Service Providers, and Ad Measurement Companies can use these technologies to operate and support our ad supported subscription plans, including supporting an Advertiser’s ad campaigns, measurement, and optimization of the same.
How can I exercise choice regarding these technologies?
To exercise choice regarding cookies For more information about cookies set through our website, as well as other types of online tracking (including the collection of information by third parties about your online activities over time and across third-party websites or online services for online behavioral advertising), and to exercise choices regarding them. At this time, we do not respond to web browser “do not track” signals. Exercising choice over cookies is specific to that web browser or device. If you subscribe to an ad supported subscription plan and wish to exercise your choices, you can exercise such choices by accessing the ad supported subscription plan controls described in the section “YowantTV Ad Supported Subscription Plan – Behavioral Advertising” above.
To exercise choice regarding resettable device identifiers
To opt out of behavioral ads from YowantTV in connection with an resettable device identifier on a mobile device, tablet, or streaming media devices, please configure the appropriate setting on your device (usually found under “privacy” or “ads” in your device’s settings). You may still see YowantTV ads on your device, but they will not be selected based on your likely interests. Exercising choice over a resettable identifier is specific to that device. If you subscribe to an ad supported subscription plan and wish to exercise your choices, you should access the ad supported subscription plan controls described in the section “YowantTV Ad Supported Subscription Plan – Behavioral Advertising” above.
To exercise choice using self-regulatory program resources
To exercise choice regarding other technologies
There are a number of ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser’s help function or support area to learn more. Other technologies, such as Silverlight storage, may be cleared from within the application.
Your Information and Rights
You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you. You may also request that we delete personal information that we hold about you.
When you visit the “Account” portion of our website, you have the ability to access and update a broad range of information about your account, including your contact information, your YowantTV payment information, and various related information about your account (such as the content you have viewed and rated). You must be signed in to access the “Account” section.
For other requests. For more information about how to access your information, including our verification process. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Please also see the “Your Choices” section of this Privacy Statement for additional choices regarding your information. We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as enabling fraud.
Retention of information: We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Statement. Specifically, we retain information for our legitimate interests and essential business purposes, such as operating, maintaining and improving our services; complying with our legal obligations; and exercising our legal rights and remedies, including enforcing our terms of use. Our retention of information is based on many factors such as your relationship with YowantTV (for example, are you a YowantTV current member); the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required. For information about deletion, removal and retention of information.
Security
We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your personal information.
Changes to This Privacy Statement
We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the YowantTV service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the YowantTV service. To see when this Privacy Statement was last updated, please see the “Last Updated” section below.
We use personal information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to provide, analyze, administer, enhance and select ads in connection with our ad supported subscription plans, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
provide you with customized and personalized viewing recommendations for movies, TV shows, and games we think will be of interest to you (collectively “content”);
determine your general geographic location (such as your city, state/province, and postal code);
provide localized content;
determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
help us quickly and efficiently respond to inquiries and requests;
to coordinate with Partners on making the YowantTV service available to members and providing information to non members about the availability of the YowantTV service, based on the specific relationship you have with the Partner;
prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which YowantTV signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
analyze and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery;
communicate with you concerning our service so that we can send you news about YowantTV, details about new features and content available on YowantTV, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the “Your Choices” section of our Privacy Statement to learn how to set or change your communications preferences.
Over the previous twelve months, we used each of the categories of CCPA personal information listed above for the purposes listed above. However, the specific pieces of CCPA personal information described as being used in relation to an ad supported subscription plan were not collected or used during the last twelve months (from the last updated date of this Privacy Notice).
Identifiers: We may disclose identifiers for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer, law enforcement, courts, governments and regulatory agencies. In the context of an ad supported subscription plan, certain identifiers may be shared with our Ad Service Providers, Ad Measurement Companies and Advertisers.
Characteristics of protected classifications under California or federal law:We may disclose these types of characteristics for business purposes with the following categories of third parties: Service Providers, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies. In the context of an ad supported subscription plan, certain information characteristics may be shared with our Ad Service Providers, Ad Measurement Companies and Advertisers.
Commercial information:We may disclose commercial information for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies. In the context of an ad supported subscription plan, certain pieces of commercial information may be shared with our Ad Service Providers, Ad Measurement Companies and Advertisers.
Internet or other electronic network activity information:We may disclose these types of information for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies. In the context of an ad supported subscription plan, certain Internet or other electronic network activity information may be shared with our Ad Service Providers, Ad Measurement Companies, and Advertisers.
Geolocation data:We may disclose geolocation data for business purposes, including YowantTV’s own marketing, with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies. In the context of an ad supported subscription plan, geolocation data may be shared with our Ad Service Providers, Ad Measurement Companies, and Advertisers.
Audio, electronic, visual, thermal, olfactory or similar information:We may disclose these types of information for business purposes with the following categories of third parties: Service Providers, Partners, an entity engaged in a business transfer/merger, law enforcement, courts, governments and regulatory agencies.
Inferences: We may disclose these types of data for business purposes with the following categories of third parties: an entity engaged in a business transfer/merger. In the context of an ad supported subscription plan, certain inferences may be shared with our Ad Service Providers, Ad Measurement Companies, and Advertisers. Over the previous twelve months, we disclosed each of the categories of CCPA personal information listed above for the business purposes as described in this Privacy Notice and our Privacy Statement. Please note that the specific pieces of personal information currently being disclosed for consumers using an ad supported subscription plan were not disclosed during the last twelve months, as this plan has been available for less than twelve months as of the last update of this Privacy Notice.
We do not knowingly sell, share or use the personal information of minors under 16 years of age.
If you choose an ad supported subscription plan, you will receive a discount in the price of your monthly subscription and when you watch content on YowantTV, you will be presented ads which may appear before, during, or after content viewed on YowantTV. In certain circumstances some content and features (such as downloading and viewing content in other countries) may not be accessible under an ad supported subscription plan.
If you would like to stop participating in an ad supported subscription plan, you can simply access the Account Settings of your YowantTV account through a web browser and select a different plan that is not an ad supported subscription plan. The monthly fee associated with your YowantTV subscription will likely increase if you move from an ad supported subscription plan to one that is not an ad supported subscription plan.
If you do not own a YowantTV account, we may not be able to respond to requests to exercise rights under this Privacy Notice, including, for example, the right to know or delete personal information. Because we only collect limited information about individuals without an account, we are unable to verify requests from non-account holders to the standard required by the US State Privacy Laws.
Retention of Personal Information.We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in our Privacy Statement. Specifically, we retain information for our legitimate interests and essential business purposes, such as operating, maintaining and improving our services; complying with our legal obligations; and exercising our legal rights and remedies, including enforcing our terms of use. Our retention of information is based on many factors such as your relationship with YowantTV (for example, are you a YowantTV current member); the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.